* Do come prepared. * Do arrive early. * Do quiz yourself in advance with practice questions. * Do dress stylishly and meticulously. * Do sit up straight and speak with confidence. * Do make eye contact. But don’t overdo it to the point where you make the interviewer uncomfortable. * Do take some time to consider your answers and respond thoughtfully. You shouldn’t feel pressured to answer each question in rapid fire. * Do take time for pleasantries and a bit of casual social banter. * Do your research about the company and the employer beforehand. * Do set up Google alerts to keep you abreast of the latest developments at the company. * Do spend time researching the market and the forces that are influencing the industry. * Do follow up with a thank-you email, letting the interviewer know it was nice to meet them and that you look forward to hearing back soon. * Do subtly put your name on their radar the day after the interview by liking a post on their social media account. * Do ensure that your most recent posts on your social media accounts show something positive and professional. * Do strike a power pose before you head to the interview. It will boost your endorphins and improve your confidence. * Do use language that is appropriate for the job environment and demonstrate your experience by using a bit of well-placed jargon. * Do be yourself. You want to project an authentic and genuine demeanour. * Do understand that interviews are as much an opportunity to show the employer that you would be a pleasant person to work with as they are to demonstrate skills and experience, this is a social opportunity. * Do consider your career goals and clearly define your reasons for wanting the job. * Do practice your interview skills with a friend or colleague. * Do prepare answers to common interview questions. * Do eat a healthy and energising breakfast before going in. * Do breath deeply, relax the muscles of your face, and take the time to pause before the interview. * Do exercise regularly in the week leading up to the interview. * Do your homework about the industry and the company.
* Don’t fidget. * Don’t stress yourself out by dwelling on negative possibilities. * Don’t slip into the non-professional language. * Don’t simply recap your resume. An interview is a chance to demonstrate all the qualities your resume cannot. * Don’t be brusque with the administrative staff. You need to impress every person you encounter at the company. * Don’t forget to smile and introduce some appropriate levity into the interview. * Don’t fail to use the interview process as a networking opportunity. * Don’t get flustered if you slip up on a question. * Don’t be late because you get lost along the way or encounter some unexpected circumstance. Plan for delays. * Don’t forget that this is a fundamentally social situation. Be amiable. * Don’t allow your answers to go off on tangents. Keep the focus on your best qualities. * Don’t schedule for late in the week, if you can avoid it. The ideal time for an interview is 10:30 on a Tuesday when employers are most likely to remember you. * Don’t over-caffeinate. * Don’t be afraid to admit you don’t know the answer to a question. It’s better than faking it. * Don’t speak ill of former coworkers, employers or colleagues. * Don’t reveal unnecessary personal information or make unprofessional remarks. * Don’t forget to give a firm handshake. * Don’t let your tact lapse. You need to demonstrate the diplomatic behaviour. * Don’t apologise unnecessarily. * Don’t fail to follow up after the interview with all of your contacts at the company. * Don’t brag or oversell yourself. Humility is a powerful, persuasive tool. * Don’t mention your shortcomings or make excuses. * Don’t let nerves paralyse you. Relax and act naturally. * Don’t forget to highlight your biggest strengths. * Don’t panic! You’ll do great.